A few weeks ago, I had the opportunity to shoot the Launch Ceremony for State Farm and the NYS Department of Transportation in Albany.
New York State and State Farm Insurance have announced a first of its kind sponsorship agreement. The HELP trucks you see on the highways will now feature State Farm logos and a new red, white and blue color scheme.
Here are some photos from this corporate event:
HELP stands for Highway Emergency Local Patrol and assists roughly 85,000 stranded motorists every year. Not only will the State Farm logos appear on the trucks, they’ll appear on signs along the road promoting the HELP service.
I had a chance to ride with one of the drivers and catch some photos of him setting up an emergency lane on the highway.
NYSDOT Commissioner Stanley Gee
Four of the HELP trucks parked downtown by the egg.